Harnessing Proactive Approaches to Secure Large Commercial Pressure Washing Jobs

podcast pressure washing Jul 02, 2023

In the competitive world of pressure washing, securing large commercial contracts can elevate your business to new heights. However, with potential rewards come challenges. These contracts are highly sought after, with multiple companies vying for the same opportunities. This blog post will provide you with a roadmap on how to stand out from the crowd and secure those contracts using various strategies such as networking, direct marketing, and online marketing platforms.

1. Utilizing Networking to Get Jobs

Networking has always been a critical business strategy. It's about building relationships and making valuable connections with the right people in your industry.

Attend Industry Events

Industry events, trade shows, and local business meetings offer a rich networking environment. You get the chance to meet people who need your services or those who can recommend you to potential clients. Make sure to bring plenty of business cards, brochures, or flyers to these events.

Join Local Business Groups

Local business groups, like the Chamber of Commerce, are great platforms for building connections. As a member, you will have the chance to meet business owners, learn about their needs, and position your business as the solution to their pressure washing needs.

Leverage Your Existing Network

Don't forget about your existing network, either. Your family, friends, and acquaintances may know business owners who need commercial pressure washing services.

2. Direct Marketing to Commercial Clients

Direct marketing provides an opportunity to sell your services straight to potential clients. Here are two methods you can consider:

Cold Calling

Though some consider it outdated, cold calling can still yield positive results if done correctly. You can call commercial entities, introduce your business, and present your pressure washing services. It's important to be respectful of their time and to always provide value during the call. Be prepared to face rejection, but remember, it only takes one successful call to land a major contract.

Visiting Commercial Premises

Another effective strategy is visiting commercial premises personally. Doing so lets you inspect the site and provide a comprehensive proposal based on what you observe. This hands-on approach demonstrates your commitment and can make a positive impression on the potential client.

3. Using LinkedIn

As a professional networking platform, LinkedIn can be a valuable tool in your hunt for commercial contracts. Here's how you can leverage it:

Build a Compelling Profile

Your LinkedIn profile is your digital resume. Ensure it's complete and showcases your services, achievements, and testimonials from satisfied clients.

Participate in Relevant Groups

LinkedIn hosts numerous industry-related groups. Participating in such groups can help you demonstrate your expertise and make connections with potential clients.

LinkedIn Ads

LinkedIn Ads can also be a powerful tool. They allow you to target your advertising to specific professionals, industries, and companies, making your message more likely to reach those who need your services.

4. Email Marketing & Targeting Property Managers

Email marketing is a cost-effective way to reach potential clients.

Build a Strong Email List

You can start by creating an email list of property managers and commercial property owners. Your list can come from your network, LinkedIn connections, or from purchasing a list from a reputable provider.

Create Engaging Content

Once you have a list, develop engaging and informative content. The goal is to build a relationship and keep your services top-of-mind, not just to sell.

Keep It Consistent

Consistency is key. Regularly send out newsletters or informative articles to remain in your prospective client's mind. When the need for your services arises, you'll be the first they think of.

5. Using Google Ads or Facebook Ads

Online ads are a staple in modern marketing strategies.

Google Ads

Google Ads allows you to target potential customers who are searching for pressure washing services. The Pay-Per-Click model means you only pay when someone clicks on your ad.

Facebook Ads

With its advanced targeting capabilities, Facebook lets you direct your ads to a specific audience. For example, you can target by job title (property managers), or by interest (property management).

In conclusion, landing large commercial pressure washing jobs involves a blend of strategic networking, direct marketing, and savvy online promotion. Remember, persistence and consistency are key. With the right approach and a bit of patience, you'll see your efforts pay off with increased business success.


Frequently asked questions about commercial jobs

  1. What are some effective strategies for cold calling potential commercial clients for pressure washing services?

Cold calling can be effective if done properly. Start by doing some research on the company you're calling so that you can tailor your conversation accordingly. Keep your introduction brief and get straight to the point. Make sure to communicate the value of your service clearly. Always be polite and professional, even if the person on the other end is not interested.

  1. How can I leverage LinkedIn for my pressure washing business?

LinkedIn can be a valuable tool for your pressure washing business. Start by making sure your profile is fully updated and includes all relevant information about your services. You can then join industry-related groups where you can connect with potential clients and share your expertise. Also, consider using LinkedIn Ads to reach specific professionals or industries who may require your services.

  1. How can I effectively build an email list for my pressure washing business?

You can start building an email list by collecting the contact information of your existing clients and asking for their permission to send them updates about your services. You can also attend networking events and trade shows where you can meet potential clients and collect their contact information. Additionally, you can use LinkedIn to connect with property managers and commercial property owners who may be interested in your services.

  1. How can I use Google Ads to attract more commercial pressure washing jobs?

Google Ads can be a very effective tool for attracting more commercial pressure washing jobs. With Google Ads, you can create targeted ads that appear when potential customers search for pressure washing services in your area. You can use keywords related to pressure washing and your location to make sure your ads reach the right audience.

  1. What strategies can I use to ensure my Facebook Ads reach the right audience for my pressure washing business?

Facebook Ads offers sophisticated targeting options that can help you reach the right audience for your pressure washing business. For instance, you can target ads to people based on their job titles, such as property managers. You can also target ads to people based on their interests, such as property management or commercial property. Additionally, you can use geographic targeting to ensure your ads are seen by people in your service area.