Daily $1,000 Pressure Washing Jobs in 2024? Here's My PlanDec 28, 2023
Making $1,000 or more per day with your pressure washing business is an achievable goal. In this blog post, we'll discuss how you can consistently generate $2000 a day, running your own pressure washing business. We will explain key metrics and tactics you need to focus on if you want to hit the $1,000 daily revenue benchmark which can quickly accelerate your business and personal finances.
Sufficient Lead Volume Drives Revenue Potential
To make $1,000 or more per day first and foremost you need enough leads coming in to support that level of revenue. If you can't get the phone call to ring it doesn't matter what kind of equipment you have. If you’re only getting 1 lead per day, you likely won’t get to $1,000 per day in revenue. So a big focus needs to be on lead generation and demand creation tactics.
Free vs Paid Lead Generation Methods
Some free lead generation ideas include:
- Facebook groups - Join local community and neighborhood groups and interact. Don't overtly pitch, but build connections and relationships.
- Create Facebook posts - Don't just post about your pressure washing services. Provide a mix of helpful tips and suggestions related to exterior house maintenance.
- Google My Business - Optimizing your GMB listing can lead to free leads over time by focusing on reviews, good descriptions, plenty of pictures showing your work, etc.
- Networking events - Get out from behind your computer and have in-person conversations. Attend local chamber events, BNI groups, local business associations, etc.
- Leverage partnerships - Create relationships with complementary service businesses like painters, gutter installers, landscapers to exchange referrals.
For paid lead generation, yard signs are an inexpensive but effective tactic if deployed consistently. For example, putting out 100-200 signs per month religiously in your service area. Keep the messaging simple - just the service and your phone number.
You can also use uniform branding and truck wraps as moving billboards to reinforce your messaging when working on-site at client houses.
Facebook ads and Google Ads are other options but be cautious about profitability there as ad costs can add up quickly.
Average Ticket Price Impacts Jobs Per Day Capacity
Once you drive sufficient lead flow, you need to ensure you have the capacity to complete enough jobs in a day to reach your $1,000 daily revenue target.
This is where average transaction size or ticket price comes into play.
It's much easier from a workload perspective to complete 2 $500 jobs versus 5 $200 jobs. So building your packages and pricing appropriately to command higher dollar values per job is important.
Rather than focusing on pure pressure washing, sell clients on premium exterior house packages - clean, restore and protect. Provide tremendous value aligned to what the customer really wants - extend the life of their biggest asset (their home) by making it look new again.
Close Rates Matter Too
In additional to leads and average ticket price, your close rate or conversion rate is the third factor that impacts your revenue equation.
As an example, if you're closing 70-90% of the leads you bring in, that likely signals your pricing is too low. You don't want or need to close every lead.
Build value, justify your pricing, overcome objections during the sales process but also be okay with not landing every deal. Qualify leads upfront too so you don't waste time quoting people that will never buy or don't appreciate value.
Develop the Mindset to Command Higher Pricing
One clear idea is that you need the proper mindset or belief system that you can and should charge $500, $1,000 or more per job. This might be a leap if you are just starting out or used to only doing $200 or $300 jobs. It does take some work, it does take hard work, it does, it can drive you crazy, it can make you ready to pull your hair out, and it is something that is hard, but you can do it.
It comes down to confidence and skillset. You need to get really good at articulating the value you provide, justifying why it costs more to properly clean and protect a home, uncovering pain points, and navigating pricing conversations.
These are all learnable skills. Once you master them through practice, those $500+ jobs become much more normal, and your business growth trajectory steepens significantly.
Equipment Supports Efficiency but Lead Gen is Priority
For most residential pressure washing businesses, all the equipment you truly need is an adequately sized pressure washer (4 gallons per minute or more), a downstream injector, and maybe a water tank. Add a basic trailer or van to transport between jobs.
As your daily jobs completed goes up, upgrading to larger 10+ GPM gas-powered pressure washers can improve efficiency. But buy equipment to support the job volume you have, not the other way around.
The priority is lead generation and sales. Equipment supports efficiency but doesn't directly drive growth on its own. Be careful not to overspend early on equipment you don't truly need yet.
How many leads do I need per day to make $1,000?
The number of leads depends on your average ticket sale and close rate. For example if your average sale is $500 and you close 50% of leads, you would need around 4 leads per day to hit $1,000. Adjust the numbers based on your situation.
What is a good average ticket price?
Aim for average tickets of $500 or more. Jobs of $200-$300 take a lot more effort to add up to $1,000 per day. Focus on selling premium packages, not just cheap pressure washing.
How long does it take to complete a job?
It varies, but budget 1-2 hours for a typical full house wash. More extensive jobs or add-ons will take longer. Manage the amount of jobs you schedule per day based on your efficiency.
What is more important - equipment or leads?
Prioritize leads and sales over equipment, especially early on. Fancy equipment doesn't mean much without sufficient demand from customers.
How much does equipment cost?
Basic start-up equipment like a pressure washer, injector, hoses and chemicals may run $1,500-$2,000. Bigger set ups with 10+ GPM machines, trailers, reels, etc can cost $5,000+. Buy only what you truly need.
How do I justify higher pricing to customers?
Focus conversations on the value you provide - powerful cleaning, house protection, aesthetic improvement, easier maintenance, etc. Bring up comparable service pricing. Confidently communicate why you are worth more.
When is the busiest season?
Peak pressure washing season aligns with the warmer months when homeowners focus on exterior maintenance - late spring through early fall. Maximize revenue potential through this busy period.
How long does it take to build a successful business?
It takes most residential pressure washing businesses 2-3 years to build towards $100K+ in annual revenue working full time. $1,000 per day benchmarks can happen much quicker.
What geographical areas allow year-round work?
Warmer climates like Florida, Southern California, Texas, Arizona, etc support pressure washing year-round more so than colder regions where winter slows things down.
What background or skills do I need to start?
No specific education is required. Helpful skills include basic mechanical aptitude, equipment operation, customer service, sales abilities - all of which can be learned as you gain experience.